With every passing year, search engine portals develop new algorithms and rules to play with the system. Search engine optimization is more than important this year, and the SEO masters are following rules set by Google, Bing and Yahoo, etc. In 2017, there are more SEO opportunities than time and prioritizing the SEO needs for the year is important to get more impact and sales from organic search.
Here are the best SEO on-site tips for this year,
Search Engine Looks For Quality Content:
The primary factor for optimizing search engine is to create quality content which is not just words but targeted towards the specific user intent. Content has always been a ranking factor for SEO, but this year quality content is going to take up the place and will be varying depending on the search query. It is always about the content since the inception but if you need to get an edge over your competitors, make your content relevant, accessible and update it on a timely basis.
So for this, no matter how good your SEO strategies are, but if your site has a low-quality content, you will not be able to see yourself high in the search engines. There’s more traffic on the Internet from mobile devices than from desktops, and people are going to access the content of your site more on mobile devices than on desktops.
Backlinks Are Not An Effective Signal For SEO:
The SEO algorithms have been changing every year, and the importance of backlinks is overestimated and no longer a major ranking factor for the search engine. The most important search engine ranking factor for this year is the topic of the content.
The increase in mobile search has somehow lowered the ranking of backlinks as URLs on mobile devices are likely shared, clicked and viewed more. It is how the topic and URL are much more emphasized and has also become a reason for the decline of backlinks.
On-Site SEO to Structure Your Website:
It is not just the content that will let you meet the user intentions, consider few other factors to make your site accessible for both- humans and search engines. On-site factors for a website that needs consideration are,
- HTTPS encryption
- Site Map
- Creating Header with links of all important pages
- Create a comprehensive internal linking structure of your site
- Pages in Footers
Add Structured Data Markup To Your Website:
Adding a structured data markup to the site regarding SEO is known as Schema Markup. It is a code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users.
It states the search engines that what your data means and not just only rely on what it says. With the help of schema markup, the content on your website gets indexed and appears in a different way on SERPS.
Let’s have a look at below picture; it is showing how the data is listed for the users on the top of SERPS.
It helps search engines understand and interpret specific pieces of data from your website.The main advantage of using Schema is that it helps your site to stand out from the rest on a Google search engine results page. As a result of your data snippets being displayed in this manner, you will likely see more clicks through to your page.
Google Display Featured Snippets:
Featured Snippets are content or answer extracted from a third party website and displayed on the top against a search query. These are simple answers that Google takes up from you site and shows on the top.
How to get Featured Snippets?
- Identify the query related to your industry or the business.
- Provide a clear step by step procedure and answer to that typical query and simple questions.
- Google will quickly look up for your answer if it is stated clearly and easy to be understood.
Optimize Your Mobile SEO And User Experience:
Optimizing your website and making it responsive is not enough for 2017, an SEO master just can’t avoid mobile optimization this year.
Learn some steps to optimize mobile experience,
- Use drop-down divs in your design which will help you in creating a drop-down menu that allows the user to choose one value from a predefined list.
- Reduce the loading speed of your website by using an image-editing program to adjust images to the precise size before adding them to your site. Do not set the size after uploading them to the site.
- Reduce the plugins you add to your site because every plugin you add to your website requires a resource to run and will slower your site if the backend data is cluttered.
- Make sure to keep the scripts of your site up to date.
Being responsive is a standard procedure that you must follow, but do not just stop there. Use of the above tips will make your site more user-friendly and enjoyable for the users.
The Mobile Index Test:
Google is going to see more mobile searches than desktop searches this year as it is how Google looks to evaluate a page’s ranking. It is going to consider the content, link and structure of the mobile version of your site more than the desktop version.
In a nutshell,
Keeping all the SEO techniques in a box, there is one common factor which is going to remain on the surface, and that is mobile. Making the mobile user experience better is what the SEO masters will be doing this year. So, if you want your site to rank higher, you need to invest on how your site appears on mobile.
These search engine algorithms will keep on changing every year, and an SEO master is a pro at implementing them. A site with a proper drop down menu and navigation on a mobile is preferred more than a cluttered website on a desktop.
Loius Martin is a senior professional at a design company that offers professional logo designs, website design & development and digital marketing services. His area of writing is digital marketing, search engine optimization and design for which he has written numerous guest and official blogs. Connect him @loiusmartin1