Digital marketing is undoubtedly a resource of great value for today's companies. Only the one who does not know how to swim in these deep waters fails but the one that starts an online project with a good footing. He knows how to adapt to market changes, lasts over time and scales at the speed that its objectives and budget allow.
- Twitter lapses as Instagram and LinkedIn strengthen
There is a steady and rapid growth in most social networking platforms However, Twitter did not manage to increase its user base. In response to the latter, one of the initiatives that the platform took was to do the experiment of increasing its limited number of characters that has always
- Artificial Intelligence and Strategic Marketing will move hand in hand
Artificial Intelligence is a topic that gained much popularity in the digital marketing environment during 2017 and thanks to this Adobe predicts that several techniques and applications, which try to imitate Human intelligence, will quickly start making Marketing decisions which will allow brands to provide a better service for all visitors to their web pages.
- Voice search
This tool, as the name implies, allows users to speak directly to a device to perform a search. Examples of this trend include the adoption of the same in smart phones and the WhatsApp application. This powerful tool promises to change future SEO strategies and therefore brands must stay up to date. There are many reputed SEO Training Institute which offer training and certificate.
- Advertising for mobile Internet
Based on the rise of trends such as voice search that have been adopted by smart phones, it is not surprising that advertising for mobile Internet has also gained popularity among the list of most effective digital marketing strategies for this 2018 due to the evident inclination of more users using a mobile device not only to navigate the web but also to make purchases online.
- Purchase programmatic advertising
The notorious increase in recent brand security scandals has raised the security standards of web advertising. Therefore, brands must take initiatives to make their programmatic ads even smarter. The initiative to use Artificial Intelligence can help your business recognize questionable sites and immediately remove them from the list of sites where you plan to publish your ads.
- Ad targeting
This data can be used in the most effective content at the right time. In this aspect human intelligence is still necessary to execute the creative parts.
- Customization of applications and web
The implementation and use of a propensity model, to predict the stage of a particular client in the purchase process, makes it easier for you to serve that customer with the most relevant content either through an application or your web page.
- Chat bots
They imitate the human intelligence with the fact of being able to interpret the consultations of the consumers and, in the same way, of being able to complete orders. Although this tool may sound difficult and expensive to develop, it is relatively easy and affordable that you can create your own chat robot in an open chats development platform without the help of a very large team of web developers.
You can use machine learning to optimize the reorientation of ads and maximize the effectiveness of them.
- Predictive customer service
We can agree that it is much easier to continue selling to an existing customer than to a new one. Therefore, the satisfaction of your customers must be key so that you can achieve your ultimate goal. The latter is particularly important for the types of businesses that require their clients to be members of a subscription; since these can represent a costly expense for consumers in the long term.
- Marketing Automation
Marketing automation techniques usually involve a series of rules that, when applied, begin an interaction with the client. In the midst of these interactions, machine learning helps automate your marketing strategy efforts by having the ability to cross billions of customer data points to identify the most efficient time to contact you and also determine what kind of words would result more effective, for example, at the moment of generating an issue to send an email to that same client.
- Dynamic email
Predictive analysis that is based on a propensity model can identify subscriber purchasing trends related to certain categories, sizes and colors and also based on previous patterns of behavior. This is done with the purpose of including the most relevant products in the newsletters to the consumer in a strategic way. In addition, all information related to the availability of the product, such as discounts and prices, will be the most accurate and updated information at the moment the client decides to open that newsletter sent to his email
- Brands will invest heavily in Marketing Influencers
The strategy of implementing Marketing influencers is a trend that has been growing in popularity in recent years. According to an e Marketer interview made to the Director of Global Wide Media decisions, Zackary Cantor, last October of 2017, his brand experienced a 39% growth in sales in both physical and online stores when executing Marketing campaigns with influencers.
- New ad formats may bypass ad blocking technology
More and more consumers are discovering tools that manage to block online advertising, which results in huge losses for brands that invest in this type of advertising.
- Short videos
Companies will be challenged to get the customer's attention in the first seconds. An issue that becomes increasingly complicated before the "intoxications" of today.
An online business that is not using video as a resource to connect with the audience to sell emotions and not products is a company that will grow more slowly than the rest. For making better understanding, you can avail SEO Training Course from Talent Magnifier.
- Purchase of programmatic advertising
The initiative to use Artificial Intelligence can help your business recognize questionable sites and immediately remove them from the list of sites where you plan to publish your ads.
- Shoppable Media
The increase in formats such as video and augmented reality will allow for deeper shopping experiences.
The link building will not disappear. There will be link building in 2018, but it will be more important than ever to create a strategy that locates quality links.
- Brands will invest heavily in Marketing Influencers
The strategy of implementing Marketing influencers is a trend that has been growing in popularity in recent years.
Facebook marketing is a new trend in digital marketing and many clients are getting lot of business from the facebook.
Nishant Agrawal is a professional digital marketing expert. He has 6 years experience in this field. He is working in Talent Magnifier. He has a vast knowledge about digital marketing trends and updates. He loves to share updates and trends to other.